Sean “Diddy” Combs promises to focus on art, music, fashion, culture and film with his forthcoming cable network, Revolt. Currently, the pitch–”the Revolution will be Televised”–is strong, and the goal–no more ratchet content–is sharp. However, a network aimed towards African Americans that hopes to receive its fuel from social media cannot survive without Twitter’s animated subgroup, “Black Twitter.”

No stranger to television, particularly reality television, Diddy is lauded for supplying viewers a weekly dosage of classic, drama-filled television moments via MTV’s Making the Band and the Donald Trump-inspired I Want to Work for Diddy. A proper reboot of the former, which exploited three now-defunct bands, will easily penetrate the coveted “Black Twitter” audience. Unfortunately, this strategy will potentially place Revolt in that same pocket of television as VH1, Bravo and MTV. This risk is necessary when birthing or reviving a network, though. Ask Oprah.

Whether Diddy’s ultimate goal is to debunk Gil Scott-Heron’s poem and accurately convey messages to the masses is yet to be answered. Perhaps this is just another money-making gimmick to pull wool over impressionable eyes (Diddy owns Cîroc, right?).

With the help of president and co-founder Andy Schuon, former MTV programming chief, Diddy tells The Los Angeles Times he hopes to revolutionize television by “building [a] platform for artists to reach an extraordinary number of people in a completely different way.”

Revolt is part of Comcast’s initiative to distribute more minority-own networks. Virals hyping the July launch has been released on its YouTube channel. Will you be tuning in?

In other television news, John Legend is producing HBO drama Down Lo, and Jason Derulo has landed E! special, The Untold Story.