Kanye West continues marking his stamp of approval on relatively unknown rappers. The latest is fellow Chicago native, Chief Keef.
Who is Chief Keef, though? 
After listening to his buzz records, “3Hunna” and “I Don’t Like,” the 17-year-old is possibly the next Waka Flocka Flame (courtesy of Young Chop’s Lex Luger-inspired infectious beats and Keef’s frequent references to the “trap” lifestyle). Read More →
  
 
Mary J. Blige has gifted the world with timeless tunes and classic visuals. Now, she plans on extended her music know-how to emerging artists. The “Mr. Wrong” soulstress has launched her own record label, Matriarch Entertainment (distributed through Interscope), with singer-songwriter Starshell as the first signee.
Starshell, 23, is a funky pop singer with an impressive writing background. She co-penned Kanye West’s “Love Lockdown,” from 808s & Heartbreak, and Mary J’s “Color,”from the Precious soundtrack. She’s affiliated with Lady Gaga’s producer and discoverer, Fernando Garibay and Vincent Herbert.
Equipped with a powerful team, Starshell is ready to focus on her solo career, starting with her debut, Liberation. Party anthem “Birthday Girl” is the first offering. The feel-good record is a good reintroduction (Starshell premiered her 80′s-inspired “Superluva” in 2010).
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Rita Ora, her voice fashions that of a 60s, teen dream girl group-rooted in soul, rhythm and blues stylings, but light enough to transmit sweet pop sounds through radio. The 19-year old dons a personal style, finely dipped in urban chic, but trendy enough for today’s hipster to copy + paste. Roc Nation‘s next to blow is our latest gift from Europe and you’re lucky enough to unwrap the spectacle before the world, at large, does.
Though the red-lipped songstress calls London home, she’s originally from Pristina, Kosovo (Albania). Singing since the tender age of 6, Ora has worked with Vogue Japan, Craig David, Calvin Klein’s CK One campaign and was signed by Jay-Z only days after hearing about her. Continue below…
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This guy defines cool, embodies what it means to be an artist and who he is today is the result of hard work, struggle, and perseverance. I speak of Warner Bros. artist…Theophilus London.
The Brooklyn-native is a new wave emcee who has a style all his own and an approach to the industry that deserves the respect of his musical peers. Hip Hop emerged from the toil and strife of a struggling community…this guy carries the spirit of said rappers who spit rhymes that left the people feeling good, proud to be who they are and likely eager to hear more.
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Cecilo Josephy is an East Brooklyn hip-hop/soul artist who records under the mononym Fame. The 21-year-old encompasses the hybrid rapper-singer element, which is an unwritten requirement for artists in today’s urban musical climate.
“I’m glad the response to what I do has been so positive for the most part. I’m definitely influenced by the golden era of hip hop and conscience lyrics. At the same time I gravitate towards more musical elements with an energetic rawness.” Fame next says with a grin, “then again, sometimes you just gotta spit the dirty truth.”
Continue reading about the budding artist below… Read More →
  
 
Youtube, a platform for video upload that changed the face of internet buzz, extended the hand between celebs and their fans and introduced the world to “viral hits” between the play and stop button.
Priscilla Renea, a 22-year old singer/songwriter from Vero Beach, Florida, was discovered in the hype of this media outlet-with just her guitar and microphone. The southern songbird who’s most known for co-writing Rihanna’s “California King Bed” tells Seventeen that she discovered Youtube when she heard about a contest to perform with Justin Timberlake at The Grammys. Renea lost the contest, but grew fond of posting videos to Youtube.
Keep reading for the story of Priscilla Renea’s rise…
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Freshly picked out of the indie-box comes, The Weeknd, the freakishly addictive sole entity who most people weren’t facially familiar with until he had created quite the buzz. With a name like, The Weeknd, most people would assume the artist was just another rebel-rocking garage band, but this is no amateur…at least his body of work says so.
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Making a buzz by conversing with the likes of Jay-Z, Mara Hruby is the freshest face to the music industry. The soulful, and soft-spoken songstress cites Mariah Carey, Al Green, Marvin Gaye and the most influential, Amel Larrieux, as her inspirations.
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