JoJo, the coming-of-age vocal vixen is on edge–and no she’s not scratching out her dark tresses in despair, but instead she’s dolled up, vocally improved and ultimately ready to see her third album through.
Chatting with SoulCulture, the “Demonstrate” songstress spills some interesting sentiments on her incredibly delayed album–its effect on her humility, the tentative title of the project–its “feel good” sound, the industry’s big shift and her stance on today’s selection of music.
On her label situation (which I thought was going well with the release and video shooting of “Demonstrate”),
“Sometimes it’s very difficult to deal with. [It’s hard] to be patient, to be understanding, to not want to just freak out and scream…At the end of the day I love what I do. I’m in a situation, in a contract, so I’m going to make the best of it. I’m just going to make myself happy creatively and just do what I absolutely love.”
On her forthcoming album’s expected release date, title and sound
“I’m not in control of the dates. I’m strictly in control of what goes on creatively. So, does it look like we’re making great progress and moving towards releasing it? Absolutely. However, I let Blackground handle the dates.”
“I haven’t had that personal conversation where it makes sense to me yet. I don’t even know if I’ve written that song that sums up what I want the album to be yet. So I’m just taking everything as it comes and seeing what feels right.”
“I just want this album to feel good. There’s so much craziness in the world, so much to be stressed out about, and so much to be worried about so I really want to celebrate life, have a good time and feel good. I want to give people something to sing about. That’s what I want.”
On the ever-changing industry,
“I think there’s a lot more stress now. I think that people are being a lot tighter with their pursestrings. I think that people are afraid to take chances just because there is so much more at stake. People are losing their jobs. People are losing their careers. You know what I mean? It’s like the fun has been taken out of it.”
“I was actually just watching some music videos the other day from the ’90s and early 2000s. I realised how much fun it seemed like everyone was having.”
JoJo “Hollywood”, press play