In the past, 50 Cent promoted his various projects through controversy. He strategically manufactured fabricated “beefs” with random targets, which helped him sell millions of records and garner international success. Ten years and millions of dollars later, that formula has become quite rusty, forcing 50 to tuck his tail between his legs and do press the conventional way for Street King Immortal.
He follows a highly publicized sit-down with his former foe Oprah, with an equally engaging and unfiltered conversation with Power 105.1’s The Breakfast Club. Considering the radio personalities have little to no professionalism, it should come as no surprise that Fif carried the entertaining and informative discussion. He spoke on a variety of topics for over 50 minutes, and I’ve paraphrased the highlights.
On Chief Keef & Lupe Fiasco’s “beef.” 50 says, “the beauty of Hip Hop” allows first songs, like Chief Keef’s “I Don’t Like,” to shine because there are “no bells and whistles” to distract the rawness. I’m not sure what that has to do with anything, but he followed by weighing in on Lupe, who he calls “Loopy,” and Keef’s public disagreement. According to 50, Keef can’t comprehend that Lupe is saying he (Keef) represents gang culture, particularly in Chicago. He continues by exposing Lupe as the stereotype he’s afraid of: a “young, black male with dreads.”
On delayed music. Fifty has become quite the renaissance man. With a slew of acting roles, humantiarian endeavors and successful headphones line, he didn’t have time to record for his fifth and final Interscope album, Street King Immortal. He also said he had case of writer’s block until Jimmy Iovine and co. wrote him a check.
On Chris Lighty’s suicide. 50’s future past his fifth album is quite vague, mostly because he lost his devoted business partner to suicide. He says Chris Lighty’s suicide is particularly hard for him because there weren’t any signs leading up to the act. Following Lighty’s death, reports surfaced that Lighty was depressed and pressured due to a ‘dysfunctional relationship’ with his wife and money woes. Fifty responds by saying, “people fall in love with the fight” in dysfunctional relationships, and he can attest that Lighty did not have any financial problems.
On Manny Pacquiao partnership. Floyd Mayweather, Jr. and 50 have paraded around the globe–with each other–flashing their money and making people like Machine Gun Kelly extremely uncomfortable. Either they’ve ended their bromance or some lucrative deal has presented itself because 50 has partnered with Floyd’s arch rival, Manny Pacquiao, for a promotional venture. In so many words, he said Mayweather is immature and doesn’t know how to properly handle business. 50 admits that Floyd has changed since being released from prison, but claims he won’t be upset about the partnership. He goes on to say Floyd has a habit of “buying friends” because he hates being alone.
On “New Day” controversy. 50 explains, again, that “New Day” was originally intended for Dr. Dre’s “Detox” album. Ester Dean penned a very dark hook, and possibly Dre’s verse, for the original version. Dre sent it to Alicia to sing the hook, but she transformed the record to an inspirational jam. Dre wasn’t feeling it, but Fifty enjoyed it and took it for his own album. He reveals that Alicia wasn’t aware that Dre gave it to 50, and once it was put out, Swizz Beatz recreated the song and released Keys’ version. According to Fif, Swizz wasn’t aware that the record would be used for anything, but the chain of events from the professionals lead many to think otherwise.
He also spoke on black-on-black crime, settling differences with Fat Joe, religion, Oprah Winfrey interview and more. He even left a number of “notable quotables.”
“Attractive women are born stars and men can become stars.”
“To continue success is a representation of hope.”
“Paying attention to detail and understanding I don’t know everything is what allowed me to absorb the information in a short period of time.”
“You know the laws of power–you never outshine the master.”
“I’m into OPM (other people’s money).”
“Hoes are not for sale–they’re for rent.”
“Publicity surrounding things, put you in a different light, regardless of what you’re doing.”