Much like the Reebok brand, Alicia Keys is “timeless,” says Todd Krinsky, VP of Reebok Lifestyle and Entertainment. The self-proclaimed “sneaker girl” has partnered with Reebok to present her customized Reebok designs.
“Collaborating with Reebok and designing this collection has been such a cool experience because I’ve been able to tap into my creativity in a whole new way,” she says. “Reebok’s one of those brands that have endured the test of time and partnering with them felt like a really natural fit.”
Last evening, during the VMAs, Keys’ Reebok commercial premiered. In the Samuel Bayer-directed clip, Alicia inspires and empowers women to persevere. She fights the air while narrating lyrics from her new single, “Girl On Fire.” Celebrity stylist June Ambrose is responsible for Keys’ ensemble.
Alicia Keys On Reebok Partnership