Frank Ocean’s decision to release channel ORANGE digitally ahead of its scheduled street release, July 17, has Target up in arms–so much so, they refuse to stock the album altogether. If you ask Frank, his decision to reveal the gender of his first love is actually the reason they aren’t stocking the album.
album won’t be available at target. blame it on a generational gap. best buy on deck though.
— frank ocean (@frank_ocean) July 11, 2012
This piggybacks from Frank’s manager Christian Clancy’s unofficial statement. “Target has refused to carry Frank’s album because of iTunes exclusive,” Clancy tweeted, which he has since been deleted. “Interesting since they also donate to non-equal rights organizations.”
“At Target, we focus on offering our guests a wide assortment of physical CDs, so our selection of new releases is dedicated to physical CDs rather than titles that are realized digitally in advance of the street date,” said a Target spokesperson. “Our assortment decisions are based on a number of factors, including guest demand. Target has a longstanding tradition of supporting music and artistry that reflects the diverse landscape of American culture.”
channel ORANGE is projected to sell close to 125K units in its first week, based on iTunes sales alone. This bubbling scandal is sure to bring even more attention to Ocean’s debut and shine a light on Target’s seemingly discriminatory policies.
This Target scandal is only gonna bring more mainstream attention to @frank_ocean‘s channel ORANGE and possibly hurt Target in the long run.
— Ron (@iAmBoiGenius) July 12, 2012
Despite this Target’s hidden assertion, hip hop has Frank’s back. Fuse caught up with rap collective Slaughterhouse and spoke to them about Frank’s decision to reveal that his first love was a man.
“This is amazing that this is a question. We about to be in 2013, and honesty is like…’Oh! Honesty!’ This is great. I mean, I applaud him,” said Joe Budden. “Like I said, the album ['Orange'] is amazing, and hats off to him. Hats off to anybody that’s comfortable with themselves. Much better than ninety-nine percent of these people running around, pretending to be something they’re not.”
“A huge part of the industry is insecure,” added Royce Da 5’9. “So, like, I embrace integrity. Definitely. I think it’s awesome.”
“I think a lot of other artists should take a page out of his book and be themselves,” continued Royce. “Because you don’t have to listen to it – that’s your choice if you’d rather listen to it or not. The fact that he’s telling you the truth is awesome.”