Dawn Richard continues pushing boundaries with her genre-bending music and captivating videos. Her latest visual offering is “Automatic,” the follow-up to the explosive “Bombs,” both lifted from her solo EP, Armor On.
“For this video, we wanted to show the depth and versatility to our story. With ‘Bombs’ we focused on full-out choreography. We want to bring something new every time we release a visual. With ‘Automatic’ it’s more story-focused. It’s the rebellion against what the world wants you to be and what really lies underneath it all when you realize your own self-worth.”