Kanye West collaborates with filmmaker Ruth Hogben on the video for “Lost In The World,” a song from his album, My Beautiful Dark Twisted Fantasy. It features a host of fashion models and creative camera effects, but the timing of the video’s release is everything but great.
Big K.R.I.T. opts for a classic feel in his video for “I Got This,” a single from his album, Live From the Underground. Tricked out vintage cars, mobs of screaming supporters and aerial-like shots were the quintessential elements of late 90s early 00s rap videos. KRIT even wore a throwback Bulls jersey. So what makes this video stand out? There weren’t any models! Bold move.
Tyga sits in his Audi and recites verses about people hating on him in the video for “I’m Gone,” lifted from his Careless World album. Big Sean joins the Young Money rapper in the warehouse to add his two cents.
DJ Drama recruits Atlanta’s finest for “We In This Bitch,” the lead single from his forthcoming album, Quality Street Music. Newcomer Future tries to hold his own beside hip-hop veterans Young Jeezy, T.I. and Ludacris. Benny Boom directed the video.