Music and fashion is bound to collide for the right reasons this summer, as Rihanna prepares to launch a fashion-focused reality show in the U.K. for Sky Living HD. The pop phenom will executive produce and appear in the yet-titled competition for raw talent, but will not host; those responsibilities will be carried out by U.K.-native and songstress, Nicola Roberts.
“The show will celebrate the extraordinary talent and creativity in the British fashion scene. With Rihanna, a fashion icon herself, and Nicola, who created her own Dainty Doll make-up range, at the helm, the show will recognise the increasing influence pop-stars have on mainstream trends.”
In the series, Rihanna and Roberts are on a mission in Britain to discover aspiring designers worthy of the chance to break into the hugely competitive world of fashion, by creating outfits for a string of musicians and celebrities over a ten-week course. Ultimately, the final challenge for the winner will be to design a unique stage outfit for Rihanna’s Wireless performance in Hyde Park in July 2012.
In a statement release, the “Talk That Talk” singer says…
“I’ve always had a great love of fashion. It’s a constant source of inspiration in my life, and is a big reason why I’ve grown into the person and artist I am today.”
“I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.”
“I was so flattered when Rihanna asked me to work with her on this show. I’m so excited for us to get started on finding a new up and coming British designer who just needs a chance, a little bit of help in getting their skills noticed.”
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