Ashanti undeniably conquered urban radio in the early 2000s. After the lackluster performance of her latest album, The Declaration (2008), the “Princess Of Hip-Hop & R&B” took time away from the spotlight. Since, she has left Irv Gotti’s The Inc. Records and ventured out on her own with Written Entertainment, a label under eOne Music.
The Jerry Wonder-produced “The Woman You Love,” featuring Busta Rhymes, is the first single released under the partnership. It was released days ago and is available on iTunes for purchase.
President of eOne Music Alan Grunblatt spoke on the partnership:
“eOne is proud to have a partnership with Ashanti and her label Written Entertainment. Ashanti truly has the independent entrepreneurial attitude that eOne was built on, and we’re thrilled to be working with her.”
Ashanti also spoke on her new independent venture,
“I’m so excited to have my own record label, Written Entertainment. With eOne as my distributor, I feel that their innovative and ambitious approach to the music industry, really gives my label a worldwide presence. They have the top radio people in the business and are hungry to win! The more I learned the business the more I knew this is what I wanted. Ownership is so important. As a business woman this was a great move for me!”
With a new independent deal and infectious new single, can Ashanti transcend back to the top?